While as a brand, we would want our customers/audience to become (and stay) loyal to our brand, but being a loyal customer doesn’t really serve us well.

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In this post, I’m going to share a strategy that has helped me become more productive, and keeps me motivated week after week to continue my work.

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I don’t like jumping on the bandwagon by writing about goals & resolutions, but it’s nice to harness this collective energy to start building some momentum.

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Although most sources I’ve come across seem to paint digital sharecropping in a negative light, if you dig a bit deeper you’ll likely come to the opposite conclusion.

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