Brand Loyalty

The Danger of Brand Loyalty

While as a brand, we would want our customers/audience to become (and stay) loyal to our brand, but being a loyal customer doesn’t really serve us well.

Read more
2016 Goals Post

New goals for 2016? Nope.

I don’t like jumping on the bandwagon by writing about goals & resolutions, but it’s nice to harness this collective energy to start building some momentum.

Read more
1 2